You only need to go into the supermarket and look in the fridges of bars or on cocktail markets to see that over the past few years the non-alcoholic beer market has been developing at a significant pace.
There’s been a large cultural shift towards non-alcoholic beverages, providing the perfect opportunity for investment. 2023 is going to be a huge year for the industry, with brands like Lucky Saint and Big Drop Brewing dedicating their produce entirely to the 0% market.
So, why should you be considering investing in it over the next 12 months?
One of the primary drivers of growth in the non-alcoholic drinks market is the global trend towards healthier lifestyles. As people become more health-conscious, they are increasingly seeking out non-alcoholic beverages that offer a range of health benefits, including hydration, antioxidants, and vitamins. This trend is likely to continue to grow in 2023, as more consumers seek out healthier alternatives to traditional soft drinks and alcoholic beverages.
What’s more, we’re also seeing a large number of people abstain from drinking alcohol, with rising addiction levels seeing more people get treatment and go through alcohol withdrawal and rehabilitation. Many then pick up the non-alcoholic market as a replacement.
Another key driver of growth in the non-alcoholic drinks market is the rise of the mindful drinking movement. This movement encourages people to be more mindful of their alcohol consumption, and to seek out non-alcoholic alternatives when they choose not to drink. As more people become aware of the negative health effects of excessive alcohol consumption, the demand for high-quality, non-alcoholic beverages is likely to continue to rise.
In recent years, the variety of non-alcoholic beverages on the market has expanded significantly. Today, consumers can choose from a range of non-alcoholic options, including carbonated drinks, juices, teas, and functional beverages. This variety of options has helped to drive growth in the non-alcoholic drinks market, as consumers seek out new and interesting alternatives to traditional soft drinks and alcoholic beverages.
The global beverage industry is experiencing rapid growth, and the non-alcoholic drinks market is a significant part of this growth. According to recent reports, the global non-alcoholic drinks market is expected to reach a value of $1.6 trillion by 2025, up from $967 billion in 2020. This growth is being driven by increasing consumer demand for non-alcoholic beverages, as well as the growing popularity of functional and health-focused drinks.
Finally, one of the key reasons to invest in the non-alcoholic drinks market in 2023 is the ongoing innovation in this sector. As consumers become more interested in health and wellness, there is a growing demand for functional beverages that offer a range of health benefits. In response, beverage companies are investing heavily in research and development to create new and innovative non-alcoholic drinks that offer a range of functional benefits, including improved energy, enhanced focus, and reduced stress.